Social Media

Music Video Goes Viral

The BC Marching Band and the Korean Student Association’s AEROdynamiK Dance Crew teamed up for their own rendition of “ON” by BTS, reinventing the band's annual collaboration performance. In the first half hour, the video was retweeted 860 times. Overall, the video was viewed almost 90,000 times with more than 4,500 shares and 124,000 likes across BC’s social media platforms.

Learn more about this project

The "Unprecedented" Year

Unprecedented. New normal. Pandemic. These are just a few of the terms that have become part of daily life in 2020. As Boston College strove to address the many challenges presented by the coronavirus, BC social media kept the University community informed with updates and information about new protocols, procedures, and efforts to keep the campus safe. 

And, from faculty experts unpacking the ever-evolving news cycle to provide clarity and context, to stories of students, employees, and alumni reaching out to help those in need, BC social also highlighted that the true spirit of Boston College as a community of people for others perseveres.

Welcome #BC2022

Working with the Boston College Undergraduate Admission Office, the OUC social media, web, and videography teams welcome our admitted Eagles each year.  For the Class of 2022, the result was magical, with a Harry Potter-themed welcome video that was viewed more than 350,000 times.

Learn more about this project

Top Account in Higher Ed

Recognition for BC social channels include being named first among the "The 13 Best College Facebook Pages" by Hubspot, cited among 10 university Twitter accounts "worth learning from" by a social media influencer, selected as a "suggested user" channel by Instagram, and highlighted by Boston.com and Boston Magazine. BC's Instagram account continues to add new engaging and interactive Stories to an already stellar photography feed. It saw the efforts pay off, reaching the milestone of 100,000 followers in 2020.