Social Media Support
When you use social channels from an official Boston College account, you are representing the BC brand and the University. The BC Social Media Team has created simple guidelines to follow to create usernames, avatars or profile icons, and background or cover images.
All official University accounts should utilize the profile icons provided by the Office of University Communications.
This website is the key to all your image sizing questions. It is kept up to date and includes all social media platforms. It is important to size photos and graphics to the correct size so that audiences see the appropriate, undistorted images.
Sprout Social also created a cheat sheet for video dimentions, ratios, file sizes, formats, and length.
Image & Video Sizes Infrographic Cheat Sheet
Hootsuite created infographics for each social platform to view image and video sizes to preview within the channel bounds.
Only post images on social media that you have permission to use, including those from fans. Many times followers will send photos. It is always worth a direct message to ensure it permissible to use the media on your channel.
The Office of University Communications maintains a collection of Boston College stock images available to the BC community. BC credentials are required to login and VPN is required if off campus.
If you are in need of stock images a variety of websites exist but it is imperative that you read all policies and guidelines regarding their usage. Foleon provides a list of sites, and the BC social media team has found Pixabay and Unsplash to have wide arrays of useful photography.
Many of us are not Photoshop gurus but graphics and video are now part of the social media landscape. Here are some useful tools to make stunning social graphics (and beyond) that are easy to use:
There is a lot of information about social media out there. If you are interested in keeping up with the trends and changes, have a specific question, or are looking for vaulable insight, these blogs (some with newsletters) can provide a wealth of knowledge.
- Social Media Today
- Sprout Social's Blog
- Hootsuite's Blog
- Brandwatch's Blog
- Later.com Blog (focus on Instagram)
- Social Media Geekout Newsletter (not for the beginner, rather for those who love all things social)