Henrik Hagtvedt

Associate Professor

Marketing Department


Henrik Hagtvedt’s primary research interests are in aesthetics-related consumer behavior topics, such as art, design, luxury, and sensory marketing.  His research has been featured in TIME, Forbes, The Wall Street Journal, New York Times, BusinessweekThe Boston Globe, Boston Herald, U.S. News & World Report, Los Angeles Times, ABC News, NPR, and dozens of other major news outlets around the world.