John Fisher is an instructor of marketing in the Carroll School of Management, teaching undergraduate and graduate courses in Brand Management. Prior to arriving at Boston College, Fisher spent 34 years in the sporting goods industry with Saucony, Inc. (NASDQ: SCNYA, SCNYB), serving as its CEO for 15 years. After Saucony was merged with the Stride Rite Corporation, Fisher served as a consultant to its CEO. During his industry tenure, Fisher also held a series of advertising, marketing, strategic business development, branding, and sales positions; including National Sales Manager, VP Sales, VP Marketing; President of the Footwear division, and eventually CEO and Chairman of the Board of the Corporation. Fisher currently is owner and principal in the Boston-based marketing consultancy firm, Jazz Advisors, which specializes in brand development, brand identity, brand maintenance, rehabilitation and enhancement.