Originally published in Carroll Capital, the print publication of the Carroll School of Management at Boston College. Read the June 2025 issue here.
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The first time she ever went to Paris, Sarah Gargano ’92 blew all her pocket money on a fabulous bathing suit from a tiny boutique. It was the teenager’s introduction to the difference great craftsmanship makes. This taste for the finer things in life stayed with her through seven years working on Wall Street, stints in modeling and acting, and now representing iconic luxury brands like McLaren Automotive and French crystal maker Lalique.
As founder and CEO of Sarah Gargano Communications, her company offers public relations strategy, marketing, branding, promotion, education, and more for luxury brands on a global scale. “When I think about collaborations, I constantly go back to the DNA of the brand,” she says. “What will be authentic? It has to make sense to be successful.”
The mother of two teen daughters, Gargano finds herself thinking more and more about marketing luxury to the next generation. It can be a delicate balance to attract new customers while keeping current clients happy. There was a time when people would buy high-end products because of name recognition alone, she explains, “but this younger generation values community—do luxury brands have a sense of community that I can relate to?” Gargano welcomes the challenge.
