General Management

Students choose to concentrate in this area for many reasons, but it is especially attractive to those students who are preparing for the management of a family business or for those who want a broad management background as preparation for law school.

The Undergraduate Associate Dean coordinates the General Management concentration.

Concentration in General Management

Choose two areas and meet the criteria specified by the departments. Usually, this involves one required course and a choice of an elective.

Note: Students who have elected another concentration within the Carroll School of Management as well as the General Management concentration must select areas different from their other CSOM concentration as they pursue General Management.


Required courses:

  • ACCT3301 Financial Accounting Standards and Theory I
  • ACCT3302 Financial Accounting Standards and Theory II


Required course:

  • ACCT3307 Managerial Cost and Strategic Analysis

Plus one elective:

  • ACCT3351 Financial Statement Analysis
  • ACCT4405 Federal Taxation
  • ACCT6618 Accounting Information Systems

Information Systems

Required course:

  • ISYS2157 Programming for Management and Analytics

Electives (choose one):

  • ISYS3257 Database Systems and Applications
  • ISYS4258 Systems Analysis and Design


Required courses:

  • MFIN1127 Corporate Finance
  • MFIN1151 Investments

No electives


Required course:

  • MKTG2153 Customer Research for Marketing Decisions
  • MKTG4256 Applied Marketing Management

Electives (choose one):

  • MKTG2152 Consumer Behavior
  • MKTG3114 Pricing and Demand Analytics
  • MKTG3148 Services Marketing
  • MKTG3153 Multichannel Retailing
  • MKTG3154 Integrated Marketing Communications
  • MKTG3156 Special Topics: Launching Digital Marketing
  • MKTG3157 Professional Selling and Sales Management
  • MKTG3158 Product Planning and Strategy
  • MKTG3165 Strategic Brand Management
  • MKTG3170 Entrepreneurial Marketing in a Digital World
  • MKTG3177 Heritage Marketing
  • MKTG3178 Design Thinking and Strategy
  • MKTG/ISYS3205 Tech Trek-West
  • MKTG/ISYS3253 Digital Commerce
  • MKTG3258 Marketing Analytics for Customer Insights
  • MKTG3625 Luxury Marketing
  • MKTG6610 Sports Marketing
  • MKTG/ISYS6620 Marketing Information Analytics
  • MKTG/ISYS6621 Social Media, Emerging Tech., and Digital Business
  • MKTG/ISYS6635 New Media Industries
  • MKTG/ISYS6640 Analytics and Business Intelligence

Management and Organization

Required course:

  • MGMT2127 Leadership


  • Choose one additional MGMT course other than MGMT1021, MGMT3099, or MGMT2127

Operations Management

Required course:

  • OPER3375 Operations Strategy and Consulting


  • OPER2255 Managing Projects
  • OPER3310 Sports Analytics
  • OPER3332 Supply Chain Management
  • OPER3384 Predictive Analytics
  • OPER6604 Management Science
  • OPER6605 Risk Analysis and Simulation
  • OPER6606 Forecasting Techniques
  • OPER6607 Machine Learning for Business Intelligence
  • OPER6614 Quality Management