

Email: brenda.mclaughlin.2@bc.edu
Brenda Bynarowicz is a global marketing leader with a 30-year track record of driving growth and innovation for some of the world's most recognizable brands. She has held leadership roles at Procter & Gamble, where she led brands like Gillette, Venus, Dawn, and Cascade. She then served as Chief Marketing Officer at Liberty Mutual Global Risk Solutions before moving into the consumer tech startup space. Most recently, she was Senior Vice President of Marketing at SimpliSafe.
Brenda is known for her ability to transform deep customer insights into brand strategies that drive business results. She brings a combination of strategic discipline, creativity, and operational focus, and is especially passionate about building strong teams and developing talent.
Grounded in her core values of integrity, curiosity, and kindness, Brenda approaches leadership with empathy and a bias for action. She believes marketing can be both a powerful business driver and a force for good.
A proud alumna of Boston College's Carroll School of Management, where she earned a degree in accounting, Brenda joins the BC community with enthusiasm to contribute her experience to the next generation of leaders.