Marketing

This highly dynamic discipline thrives on change—change in customer attitudes, economies, demographics, industries, technology, society, and culture. It’s the driving force in sustaining meaningful and valuable customer relationships, developing new markets, building distinguished brands, and creating successful public and private enterprises.

Our Marketing Department prepares students with the knowledge, skills and tools to make smart strategic decisions in a rapidly changing marketplace. Our award-winning faculty are recognized leaders in their fields who publish extensively in top journals—including the Journal of Marketing Research, the Journal of Consumer Research, and Marketing Science.

Faculty supplement core readings with case studies and expose students to the latest marketing software programs and tools. With teaching and research directed at both academic and managerial audiences, students are primed to pursue careers in retail, sales, consumer products, advertising, brand management or consulting, product management, media/entertainment, or their own entrepreneurial ventures.

Contact

Fulton Hall 450
617-552-0420

S. Adam Brasel
Chairperson

Marilyn Tompkins
Administrative Assistant

 

 

Marketing Faculty

Sample List of Employers

Class of 2018

Accenture

ALDI

AlphaSights Ltd.

Bank of America

Barclays Bank Delaware, Member FDIC

Bloomingdale's

Blue449

Bridgewater Associates, LP

Deloitte, LLP

Digitas

EF Education First Ltd.

Elizabeth for MA

 

Epic Creations Inc.

Epsilon Data Management LLC.

EY

Estée Lauder Companies Inc.

Google

Heidrick & Struggles International, Inc.

Insight Global, A Staffing Services Company 

Jack Morton Worldwide

Jet.com, Inc. 

Koddi Inc.

MaPS

MullenLowe 

Oracle

ORC International, Inc.

People's United Bank, N.A.

Pivotal Software, Inc.

Putnam Investments

QuickPivot Corporation

Glenmede

The TJX Companies, Inc.

Twitter, Inc.

Vettery

Voya Investment Management LLC