Marketing

This highly dynamic discipline thrives on change—change in customer attitudes, economies, demographics, industries, technology, society, and culture. It’s the driving force in sustaining meaningful and valuable customer relationships, developing new markets, building distinguished brands, and creating successful public and private enterprises.

Our Marketing Department prepares students with the knowledge, skills and tools to make smart strategic decisions in a rapidly changing marketplace. Our award-winning faculty are recognized leaders in their fields who publish extensively in top journals—including the Journal of Marketing Research, the Journal of Consumer Research, and Marketing Science.

Faculty supplement core readings with case studies and expose students to the latest marketing software programs and tools. With teaching and research directed at both academic and managerial audiences, students are primed to pursue careers in retail, sales, consumer products, advertising, brand management or consulting, product management, media/entertainment, or their own entrepreneurial ventures.

Contact

Fulton Hall 450
617-552-0420

S. Adam Brasel
Chairperson

Marilyn Tompkins
Administrative Assistant

 

 

Marketing Faculty

Sample List of Employers

Class of 2017

Accenture

Action Athletics

AIG

Applied Marketing Science

Bank of America

Barnes & Noble, Inc.

Building Impact

Carbon Black

Citizens Bank

Definitive Healthcare

Deloitte

DigitasLBi

Epsilon

Ernst & Young

FCB Health

FTI Consulting

Gap, Inc.

GE Healthcare

Gupta Media

HubSpot

Intersystems

Ion Trading

John Hancock

JP Morgan Chase & Co

KA Recruiting

Kidder Mathews

KPMG

L.E.K. Consulting

Legendary Entertainment

LogMeIn

Nasdaq

Ocean Spray

Optum – UnitedHealth Group

Oracle

Pitney Bowes

Samsung

SapientNitro

St. Francis House

Staples, Inc.

The TJX Companies, Inc.

Trinity Financial, Inc.

Triumvirate Environmental

Wayfair

Wells Fargo

Yelp