This highly dynamic discipline thrives on change—change in customer attitudes, economies, demographics, industries, technology, society, and culture. It’s the driving force in sustaining meaningful and valuable customer relationships, developing new markets, building distinguished brands, and creating successful public and private enterprises.
Our Marketing Department prepares students with the knowledge, skills and tools to make smart strategic decisions in a rapidly changing marketplace. Our award-winning faculty are recognized leaders in their fields who publish extensively in top journals—including the Journal of Marketing Research, the Journal of Consumer Research, and Marketing Science.
Faculty supplement core readings with case studies and expose students to the latest marketing software programs and tools. With teaching and research directed at both academic and managerial audiences, students are primed to pursue careers in retail, sales, consumer products, advertising, brand management or consulting, product management, media/entertainment, or their own entrepreneurial ventures.
When people are prompted to think about their self-improvement, they’re more likely to appreciate the improvements made in products such as iPhones, according to a study coauthored by Sokiente W. Dagogo-Jack (Marketing) and written up in the Harvard Business Review.
Financial infidelity in marriages. Negative online reviews that consumers see as a threat to their identity. Luxury consumption that makes people feel inauthentic. These were among topics aired at the third annual Boston Judgment and Decision Making Day, hosted by the Carroll School of Management.