Faculty Directory

S. Adam Brasel

Associate Professor

Department

Marketing

Profile

Professor S. Adam Brasel’s primary area of interest is visual marketing and interactive interfaces. As co-director of the Marketing Interfaces Lab, he uses eyetrackers and other advanced tools to explore how the rapidly changing media environment affects consumer perception and visual processing. His research explores issues such as how consumers media-multitask between computers and televisions, the ways touch and voice interfaces change online behavior, and sensory effects such as sound and texture in product evaluations. His research has appeared in venues such as the Journal of Marketing, Journal of Consumer Psychology, the Journal of Marketing Research, National Public Radio, and the Economist.