Professor S. Adam Brasel’s primary area of interest is visual marketing and media perception. As co-director of the Marketing Interfaces Lab, he uses eyetrackers and other advanced tools to explore how the rapidly changing media environment affects consumer perception and visual processing. His research explores issues ranging from how consumers media-multitask between computers and televisions, to what happens to perception during the fast-forwarding of TV commercials, to the effects of brand placement in videogames. His research has appeared in venues such as the Journal of Marketing, Journal of Consumer Psychology, the Economist, and Perception.
Before joining the BC Faculty, Professor Brasel served in marketing and research positions such as the Eyetracker Lab Coordinator for a visual research lab, a Project Leader at the Food & Brand Research Lab, and a Selling Accounts Coordinator for an internet advertising marketplace.