Assistant Professor of the Practice
Professor Audrey Azoulay is an assistant professor of the practice of marketing at Boston College’s Carroll School of Management. Professor Azoulay’s research focuses on brand management, communication, and luxury marketing. She has developed a scale to measure brand personality and has shown how brand personality should be used in corporate brand communications. She is also researching the behavior of luxury goods consumers.
Prior academic experience includes teaching at HEC Paris and Seattle University. She has also been a visiting scholar at Kellogg School of Management (Northwestern University), and a research associate at Harvard Business School. Her industry experience includes L’Oreal, Polo Ralph Lauren, Louis Vuitton, and advertising agencies.
Audrey Azoulay and Jean-Noël Kapferer (2003), “Do Brand Personality Scales Really Measure Brand Personality?” Journal of Brand Management, vol. 11, No. 2, pp.143-155.