Faculty Directory

Pieter VanderWerf

Professor of the Practice


Business Analytics


Pieter VanderWerf is a recognized expert in the construction products industry. He has performed research and consulted to a wide variety of organizations, including the U.S. Department of Housing and Urban Development, the Federal Emergency Management Agency, the United Brotherhood of Carpenters, Owen-Corning, W.R. Grace & Company, BASF, PFB Corporation, the National Concrete Masonry Association, the Portland Cement Association, and the National Association of Home Builders. He is particularly sought for his expertise in cement-based building products and the commercialization of new construction products.

Selected Publications


  • “Advances in Cost-Effective Cement Reduction,” with Rodney W. Zubrod and Charles D. Welker, Proceedings of the 2008 Concrete Technology Forum, National Ready Mix Concrete Association, May 20-22, 2008, Denver, CO.
  •  “Meta-Analysis of the Impact of Research Methods on Findings of First-Mover Advantage,” with John F. Mahon, Management Science vol. 43 (1997) no. 11, pp. 1510-1519.
  • “A Model of Venture Creation in New Industries,” Entrepreneurship Theory and Practice, vol. 17 (1993).
  • “A Comparison of Methods and Sources for Obtaining Estimates of New Venture Performance,” with Candida G. Brush, Journal of Business Venturing, no. 7 (1992), pp. 157-170.
  • “Advancing Entrepreneurship Research with Precise Definition of the Unit of Analysis,” Entrepreneurship Theory and Practice, no. 7 (1991) no. 16.
  • “Explaining downstream innovation by commodity suppliers with expected innovation benefit,” Research Policy, vo. 21 (1992) no. 4, pp. 315-333.
  •  “Product tying and innovation in U.S. wire preparation equipment,” Research Policy, vol. 19 (1990) no. 1, pp. 83-96.


  • Concrete Systems for Homes and Low-Rise Construction.  New York:  McGraw-Hill, 2006.  With Ivan Panushev, Mark Nicholson, and Daniel Kokonowski.
  • Insulating Concrete Forms for Residential Design Construction.  New York:  McGraw-Hill, 1997.  With Stephen J. Feige, Paula Chammas, and Lionel Lemay.