Min Zhao’s primary research focuses on decision over time that pertains to consumers’ financial decisions, everyday task completion, new product adoption, and hedonic consumptions. She uses the behavioral economics approach to help consumers stay committed to their long-term goals in these domains. She has published in leading marketing and psychological journals such as the Journal of Marketing Research, Journal of Consumer Research, and Psychological Science. Her research findings are featured in major media including the Wall Street Journal or Financial Times.
Professor Zhao was named an MSI (Marketing Science Institute) Scholar in 2020, a biennial award given to “the most prominent marketing scholars in the world,” as well as an MSI Young Scholar in 2013 as one of “the most promising scholars in marketing and closely related fields”. She was also identified by the American Marketing Association (AMA) as authors with top research productivity in the premier Marketing Journals in 2013, 2014, 2015 and 2016. Professor Zhao was the recipient of multiple highly competitive grants from the Social Sciences and Humanities Research Council of Canada (SSHRC), Research Grant Council (RGC) in Hong Kong, and Research Across Departments and Schools (RADS) at Boston College. She currently serves at the Editorial Review Board of Journal of Consumer Research, Journal of Business Research and Behavioural Public Policy.
Professor Zhao has taught Marketing Principles, Consumer Behavior and Marketing Management.
Professor Zhao currently serves at the Editorial Review Board of Journal of Consumer Research and Behavioural Public Policy. She has also served in the program committee or as co-chair for multiple major marketing and decision-making conferences such as the Association for Consumer Research (ACR), Society for Consumer Psychology (SCP), or Behavioral Decision Research in Management (BDRM). Prior to joining Boston College, she was a faculty member at the Rotman School of Management and the Behavioural Economics in Action at Rotman (BEAR), University of Toronto.