Professor Salisbury’s general research interests are in consumer decision-making, with a primary focus on financial decisions and temporal aspects of consumer expectations, preference, and choice. She has examined phenomena such as financial vulnerability, debt repayment, information disclosure, credit scoring, choice diversification, preference uncertainty, and customer satisfaction. Her research has appeared in academic journals such as the Journal of Marketing Research, the Journal of Consumer Research, Marketing Science, the Journal of Consumer Psychology, and the Journal of Public Policy & Marketing.
Professor Salisbury currently teaches Marketing Analytics and Customer Research courses.
Before joining the Boston College faculty, Professor Salisbury taught at the University of Michigan and Xavier University in Cincinnati, Ohio. Prior to receiving her Ph.D., she worked in the consumer products, automotive, and management consulting industries.