Faculty Directory

Linda C. Salisbury

Associate Professor

Department

Marketing

Profile

Professor Salisbury’s general research interests are in consumer decision-making, with a primary focus on financial decisions and temporal aspects of consumer expectations, preference, and choice. She has examined phenomena such as financial vulnerability, debt repayment, information disclosure, credit scoring, choice diversification, preference uncertainty, and customer satisfaction. Her research has appeared in academic journals such as the Journal of Marketing Research, the Journal of Consumer Research, Marketing Science, the Journal of Consumer Psychology, and the Journal of Public Policy & Marketing

Professor Salisbury currently teaches Marketing Analytics and Customer Research courses.