Faculty Directory

Katherine N. Lemon

Accenture Professor




Katherine (Kay) Lemon holds the Accenture Professorship in the Carroll School of Management at Boston College. Her research and teaching focus on key drivers of firm growth from a consumer perspective, developing models of customer experience, customer loyalty, digital innovations, and customer equity that enable firms to significantly increase return on marketing investments. On these topics, she has extensive speaking, training, and consulting experience with leading global companies. Her research appears in the field’s top journals including the Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, and the Journal of Service Research. She also serves on the editorial board of the Journal of Marketing and on the advisory boards of the Journal of Marketing and the Journal of Service Research. She serves on the Boards of Maple Leaf Foods and the Council for Women of Boston College Colloquium Advisory Board.