Faculty Directory

Min Zhao

Associate Professor




Professor Min Zhao’s primary research focuses on decision over time that pertains to consumers’ financial decisions, everyday task completion and product preferences. She uses the behavioral economics approach to help consumers stay committed to their long-term goals in these domains. She is also interested in consumer’s affective experiences and new product adoption. Professor Zhao has published in leading marketing and psychological journals such as the Journal of Marketing Research, Journal of Consumer Research, and Psychological Science. Her research findings are featured in major media including the Wall Street Journal or Financial Times.

Professor Zhao has taught Principles of Marketing, Consumer Behavior and Marketing Management.