Linda C. Salisbury’s general research interests are in consumer decision-making, with a primary focus on financial decisions and temporal aspects of consumer expectations, preference, and choice. She has examined phenomena such as choice diversification, preference uncertainty, customer satisfaction, and debt repayment behavior. Her research has appeared in academic journals such as the Journal of Consumer Research, the Journal of Marketing Research, and Marketing Science.
Professor Salisbury teaches Marketing Research, Marketing Principles, and Services Marketing courses.
Before joining the Boston College faculty, Professor Salisbury taught at the University of Michigan and Xavier University in Cincinnati, Ohio. Prior to receiving her Ph.D., she worked in the consumer products, automotive, and management consulting industries.