Faculty Directory

Katherine N. Lemon

Accenture Professor

Department

Marketing

Profile

Katherine (Kay) Lemon holds the Accenture Professorship in the Carroll School of Management at Boston College. She also currently serves as the Executive Director for the Marketing Science Institute. Her research and teaching focuses on customer experience, customer management, customer equity, marketing strategy and the dynamics of customer-firm relationships. On these topics, Kay has extensive speaking, training and consulting experience with leading global companies. Her research appears in a variety of journals including the Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, and the Journal of Service Research. She also serves on the editorial boards of the Journal of Marketing Research, the Journal of the Academy of Marketing Science and the Journal of Service Research.