Faculty Directory

Katherine N. Lemon

Accenture Professor

Department

Marketing

Profile

Katherine (Kay) Lemon holds the Accenture Professorship in the Carroll School of Management at Boston College. Her research and teaching focus on key drivers of firm growth from a consumer perspective, developing models of customer experience, customer loyalty, digital innovations, and customer equity that enable firms to significantly increase return on marketing investments. On these topics, Kay has extensive speaking, training, and consulting experience with leading global companies. Her research appears in a variety of journals including the Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, and the Journal of Service Research. She also serves on the editorial board of the Journal of Marketing and on the advisory boards of the Journal of Marketing and the Journal of Service Research. She serves as the Immediate Past Chair of the Board of the American Marketing Association, and on the Boards of Maple Leaf Foods and the Council for Women of Boston College Colloquium Advisory Board.