Faculty Directory

Katherine N. Lemon

Accenture Professor




Katherine (Kay) Lemon holds the Accenture Professorship in the Carroll School of Management at Boston College. Her research and teaching focuses on key drivers of firm growth from a consumer perspective, developing models of customer experience, customer loyalty, digital innovations, and customer equity that enable firms to significantly increase return on marketing investments. On these topics, Kay has extensive speaking, training and consulting experience with leading global companies. Her research appears in a variety of journals including the Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, and the Journal of Service Research. She also serves on the editorial boards of the Journal of Marketing Research, the Journal of Marketing and the Journal of Service Research. She serves as the Chair of the Board of the American Marketing Association, and on the Board of Maple Leaf Foods.