Katherine (Kay) Lemon holds the Accenture Professorship in the Carroll School of Management at Boston College. Her research and teaching focuses on key drivers of firm growth from a consumer perspective, developing models of customer experience, customer loyalty, digital innovations, and customer equity that enable firms to significantly increase return on marketing investments. On these topics, Kay has extensive speaking, training and consulting experience with leading global companies. Her research appears in a variety of journals including the Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, and the Journal of Service Research. She also serves on the editorial boards of the Journal of Marketing Research, the Journal of Marketing and the Journal of Service Research. She serves as the Chair of the Board of the American Marketing Association, and on the Board of Maple Leaf Foods.
Kay is a member of the Board of the American Marketing Association, where she is currently Chair of the Board. She is the former Executive Director for the Marketing Science Institute where she also served on its Board of Directors. She is also a member of the Board of Maple Leaf Foods, where she serves on the Audit Committee and the Safety and Sustainability Committee. At the AMA, she also serves on the Audit and Finance Committee on the Executive Committee (Office of the Chair of the Board), and previously on the Governance Committee. She is an Academic Fellow for the Center for Services Leadership and a Distinguished Faculty Fellow for the Center for Excellence in Service. Previously, Professor Lemon served as an Honorary Professor at the University of Groningen, on the International Academic Advisory Panel for the Institute of Service Excellence at Singapore Management University, on the Marketing Advisory board of Harte Hanks, on the Academic Council of the AMA, as editor of the Journal of Service Research, and as Chairperson of the Marketing Department at BC. Before joining the Carroll School, she was on the faculty of the Harvard Business School and Duke University. Prior to her academic career, Kay held industry positions as Vice President of Marketing for a new high technology venture in Silicon Valley, and Senior Western United States Field Director of Marketing for a for-profit health care concern.