David J. Mastrocola Faculty Fellow
David Solomon’s research focuses on behavioral finance, looking at the intersection of psychology and financial markets. He is interested in the mechanics of how information gets incorporated into asset prices, including aspects such as the effects of media coverage and private meetings between firms and investors. He is also interested in the psychology of how investors evaluate their portfolio performance, and the impact this has on prices and trades. This includes questions of how to account for gains and losses, how to evaluate dividend payments, and the role of mental accounting and cognitive dissonance in driving behavior.