Kathleen Seiders is a Professor of Marketing at Boston College. Prior to her academic career, she had a ten-year career in food retailing. Her research has been published in journals that include Journal of Marketing, Sloan Management Review, Academy of Management Executive, Journal of Retailing, Annals of Internal Medicine, and Journal of Public Policy & Marketing. Research interests include customer convenience; retailing and service strategy; and public policy and food marketing. She received best article awards for “Understanding Service Convenience” (JM) and “Obesity and the Role of Food Marketing” (JPP&M). Kathleen is immediate-past president of the Academic Council of the American Marketing Association and serves on the Journal of Public Policy & Marketing and Journal of Service Researcheditorial review boards. Interviews include 60 Minutes, CBS Morning News, and NPR’s Marketplace. Before joining the Boston College faculty, she taught at Babson College and the Babson School for Executive Education, where she held the Constantine Simonides Term Chair.