William V. Campbell Director of Athletics Martin Jarmond has announced that Boston College will expand the sale of beer and wine within Alumni Stadium this season through a pilot program beginning with BC’s home opener versus Wake Forest on September 9.
The pilot program, approved by the City of Boston, will expand sales of beer and wine beyond boxes and suites to various concession stands within the stadium.
“The goal of this effort is to enhance the game-day experience for our fans by providing an amenity that exists at professional sporting venues in Boston and at more than 40 colleges and universities nationwide,” said Jarmond.
Sales of beer and wine during BC's home football games will begin when the gates open and continue until the end of the third quarter. BC Athletics will adhere to a comprehensive Alcohol Management Plan that will include enhanced training of staff, strict enforcement of state liquor laws, and heightened security.
While at Ohio State University, Jarmond initiated a similar effort that was well received by the university and wider community. Studies have shown that in-stadium sales of beer and wine help to reduce incidences of binge drinking, while also drawing fans into the stadium earlier.
Jarmond credits the cooperation of his staff in Athletics with administrators in Government and Community Affairs, Auxiliary Services, BC Police, University Communications, and the Office of the President for bringing the proposal to fruition.
“This was a team effort, which we hope will attract fans to Alumni Stadium to enjoy one of the most exciting home schedules we have had in years,” said Jarmond.
“Given the effective execution of beer and wine sales at NCAA venues across the country, I am confident that we can successfully implement this pilot program at Boston College. It is important that we do what we can to ensure a positive experience for all of our fans when they come to Alumni Stadium. We are committed to making this coming season the most enjoyable possible for our fans.”
—Jack Dunn | University Communications