Higher Education Professionals

<p>Effective crisis management goes beyond a manual and a checklist. Leaders who are equipped to handle crisis share certain qualities, specifically communication, strategic management, and collaboration. Without these skills, the crisis can become the focus, rather than the community that is being served. This mini-course will focus on how crisis management can become a tool to strengthen organizations, despite trying times. Interviews with crisis leaders as well as case studies will be used to provide students with contemporary examples. The instructor will provide students with live synchronous classes as well as asynchronous opportunities for learning. An experiential learning activity will provide the final capstone for learners.</p>

<div>This course is designed to explore the contemporary socio-political environment in relation to international academic collaboration in higher education, in the context of acute and ongoing crises at national, regional, and global levels, and to deepen understanding of the effects of these forms of geopolitical strife on a key activity of internationalized higher education: academic collaboration. Participants will participate in three synchronous sessions and will also engage with readings and other asynchronous content between meetings.</div>

<p>In an environment of global competition, universities have become global brands. At all levels of the organization, higher education leaders need to demonstrate the ability to communicate the value of their institutions to different constituents. This course explores university brands from a global perspective and introduces key concepts related with the marketing functions within higher education. The course is a intended for new, aspiring, and established professionals in higher education interested in deepening their understanding of marketing and for those communication and marketing professionals interested in entering higher education.&nbsp;</p>