“From The Heights to Hollywood”

When Michael D. White '74 took over as chairman, president, and chief executive officer of DirecTV in 2010, he faced stunning growth in the importance of the Internet, mobility, and the Cloud as well as a sea change in availability of video content, White told the November 20 meeting of the Boston College Chief Executives' Club. He also knew his industry’s dismal reputation for delivering customer service. So White and his team employed what he called a “triangle of advantage”: training attention on developing the best product and technology; providing the kind of service that builds customer loyalty; and offering “the most distinctive and compelling content.” Bob Maresca, president and chief executive officer, Bose Corporation, introduced White.