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Michael D. White

Chairman, President, and CEO, DirecTV

“From The Heights to Hollywood”

When Michael D. White '74 took over as chairman, president, and chief executive officer of DirecTV in 2010, he faced stunning growth in the importance of the Internet, mobility, and the Cloud as well as a sea change in availability of video content, White told the November 20 meeting of the Boston College Chief Executives' Club. He also knew his industry’s dismal reputation for delivering customer service.

Takeaway

Net Neutrality

I think [the issue of Net neutrality is] an important public policy debate. And I’m hopeful that the FCC will come to a sensible decision that won’t chill the need to continue to invest in higher speeds and more fiber to have more broadband in this country.

Takeaway

Content Rights

The challenge of [paid TV distribution] is everyone immediately assumes it’s a technology issue. And frankly, they miss the fact that actually it’s a content rights issue—and how you’re going to monetize that content.

Takeaway

A La Carte Pricing

It’s not my decision to stick you with 200 channels…And so I would love to find a way to get a smaller bundle…because we want to participate as millennials [currently renters, who aren’t subscribing to pay TV] change the world.

“ DirecTV CEO hails Latin America strategy, pans net neutrality and says he'd love to offer a la carte service ”

Boston Business Journal

“ DirecTV CEO says plan to create Aereo-like service failed because it wasn't legal ”

Boston Business Journal

“ Ten takeaway comments from DirecTV CEO Michael White's speech in Boston today ”

Boston Business Journal

“ DirecTV CEO expects feds to OK AT&T merger ”

BostonHerald.com, Biz Sm@rt

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