A Conversation with Martha Stewart, Founder, Martha Stewart Living Omnimedia
Martha Stewart, founder of Martha Stewart Living Omnimedia, sat down with Carol Meyrowitz, executive chairman of The TJX Companies, at the February 6 meeting of the Boston College Chief Executives Club. An Emmy Award-winning television show host, entrepreneur, bestselling author, and America’s most trusted lifestyle expert, Stewart’s brand reaches approximately 100 million consumers across all media and merchandising platforms each month. Stewart discussed brand strategy, product excellence, mentors, and some of her future projects. “We wake up: ‘Alexa, what’s the weather?’ I’d rather ask Martha,” she said. “I’m working on a piece of software now that I hope will be useful to the homemaker. We need more organization and ease of information retrieval as homemakers.” Stewart, the chief creative officer and a board member of parent company Sequential Brands Group, also touched on the philanthropic causes she supports, including geriatric medical care and the environment.