“Innovating to Inspire: Designing the NIKE of the Future”

Innovation and inspiration are important to every athlete, whether “you’re LeBron James or you’re James from down the street,” Mark Parker, president and chief executive officer of NIKE, Inc., told the May 1 meeting of the Boston College Chief Executives’ Club of Boston. In its four decades of making products for top performers, Nike has developed a work environment in which employee curiosity—and innovation—are encouraged, Parker said. Robert Kraft, chairman of The Kraft Group, introduced the speaker.