"Kevin Plank and Under Armour: From Grandma's Basement to the World Stage"

Kevin Plank, founder, chairman, and chief executive officer of Under Armour, spoke to the June 10 meeting of Boston College’s Chief Executives Club about his company’s growth from a specialty T-shirt line headquartered in his grandmother’s basement into a multibillion dollar sports apparel giant poised to disrupt an industry. Plank is excited about the company’s development of “Connected Fitness,” a network of platforms and tools that measure sleep, activity, fitness, and nutrition, he said. “Brands are meant to have a point of view,” Plank told the gathering. “If we can inspire people to measure [their personal health and fitness], if we can get them to make better-informed decisions, that [will] allow them to take action, that will effect change.” Hill Holliday Chairman and Chief Executive Officer Karen Kaplan introduced the speaker.