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Kevin Plank

Founder, Chairman, and CEO, Under Armour

"Kevin Plank and Under Armour: From Grandma's Basement to the World Stage"

Kevin Plank, founder, chairman, and chief executive officer of Under Armour, spoke to the June 10 meeting of Boston College’s Chief Executives Club about his company’s growth from a specialty T-shirt line headquartered in his grandmother’s basement into a multibillion dollar sports apparel giant poised to disrupt an industry. Plank is excited about the company’s development of “Connected Fitness,” a network of platforms and tools that measure sleep, activity, fitness, and nutrition, he said.

Takeaway

Athlete Endorsement

With that influence [which athletes have] comes the good and comes the bad sometimes….But I do think it’s a brand’s job to support their athletes. Because look, people are going to have highs and they’re going to have lows as well, and none of us are perfect.

Takeaway

Being Entrepreneurial

The one thing, in an entrepreneurial company, in a fast company, I’ve said is that I prioritize decision-making over right and wrong….Then it’s [the CEO’s] job to either prove and make that decision right or allow it to become wrong.

Takeaway

Inspiring Brand

I’m thinking every product that we build—every shirt, every shoe….better give [the customer] confidence. More importantly, it better work, because that’s what a brand is. That’s what a brand does. It inspires people to believe that they can do more.

“ Under Armour wants to open a giant flagship store in Boston ”

Baltimore Business Journal

“ Under Armour's been on a tech acquisition spree, just not in Boston ”

Boston Business Journal

“ Under Armour CEO says he wants to open a giant Newbury Street store ”

Boston Business Journal

“ Post-Deflategate, Under Armour protects Tom Brady ”

Boston Globe, Business

“ Under Armour Backs Tom Brady ”

New England Cable News (NECN)

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