"The Key to Creating the Future of Food: Foresight"

Speaking at the April 12 meeting of the Boston College Chief Executives Club, Denise Morrison '75, president and chief executive officer of Campbell Soup Company, outlined her company's strategic response to "seismic shifts" in the food industry and the business landscape. "Transformative demographic shifts," dramatically changing consumer food preferences that reflect a new focus on health and well-being, and "the lightning fast pace of technology advancements" demand that companies develop "strategic foresight," Morrison said. That, she continued, "is a process of establishing future-oriented perspectives to help fuel long-term planning, decision-making, and innovation. Foresight is a mindset. It's a journey. But it’s also an outcome." Suffolk Chairman and Chief Executive Officer John Fish, chair of the Boston College Board of Trustees, introduced Morrison.