Illustration: Billy Penn/Luis Antonio Delgado

How a BC Alum Ended Up in G.I. Joe 

The beloved comic turned out to be the perfect medium for an important message.

As VP of global publishing at Hasbro, Michael Kelly ’94 may never have imagined there’d be an opportunity to collaborate with his old Boston College Chorale buddy David Shapiro ’95, the chief medical officer at St. Francis Hospital in Connecticut. But when Shapiro became involved with the American College of Surgeons’ Stop the Bleed Campaign, which seeks to teach bystanders basic techniques to stem bleeding in the event of an accident, he reached out to Kelly with a creative idea: Why not integrate the campaign into a G.I. Joe comic? Kelly, whose company publishes the comic book, loved the idea, and now, in its three hundredth issue, readers can learn the three-step process from a “Dr. David Scott.” Shapiro said he was “joyfully surprised” to end up as a character in G.I. Joe—he may be the first BC alum to have the honor.

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