“Teaching at Boston College is a dream. The University has an extremely collegial environment with a strong sense of respect among faculty, students, and the administration. It’s a place where people genuinely support each other and pull for each other’s success.
Also, the University is moving forward on a steep trajectory—expanding, hiring talented new faculty, and aggressively dedicating more resources to teaching and research. At the same time, students continue to be very front and center. The administration pays special attention to the student experience, developing new programs and adjusting the curriculum in response to what’s going on in the world.
MBA students here are very motivated, and they come to the classroom with terrific experience. In my classroom, I use an interactive teaching style that allows students to bring that experience into the discussion. Instead of using a textbook, I assign case studies that tell stories about companies facing issues with advertising, branding, and others aspects of business. Then we discuss each case, sharing ideas and talking about what’s feasible, what’s effective, and what might not work. There’s no right answer, and we get a lot of different perspectives. That’s important, because although our students have rich experience in one or two industries, they need to understand other industries and perspectives too.”
Before joining the Boston College faculty, Professor Kathleen Seiders taught at Babson College and the Babson School for Executive Education, where she held the Constantine Simonides Term Chair. Prior to launching her academic career, she had a ten-year career in food retailing. Professor Seiders currently conducts research in the areas of customer convenience, retailing and service strategy, and public policy and food marketing. Her research has been published in the Journal of Marketing, Sloan Management Review, Academy of Management Executive, Journal of Retailing, Annals of Internal Medicine, and Journal of Public Policy & Marketing. In addition to her published works, Seiders has appeared on 60 Minutes, CBS Morning News, and NPR’s Marketplace.