Sokiente (Tari) Dagogo-Jack
assistant professor of marketing
Ph.D., Marketing, University of Washington
M.S., Business Administration, University of Washington
A.B., Economics, Harvard University
Professor Dagogo-Jack’s research primarily examines how temporal comparisons and perceptions of change over time influence various consumer-relevant outcomes, from the pursuit of self-improvement to product upgrade decisions. In related work, he explores the relationship between societal change and social norms, and consumer welfare. He also investigates the nonconscious effects of brand identity elements such as logos on consumers’ judgments and decisions. His research has appeared in the Journal of Consumer Psychology, and his findings have been covered by media outlets such as ESPN Radio and Yahoo Sports Radio.
SELECTED APPOINTMENTS AND AWARDS
- Wayne and Anne Gittinger Ph.D. Fellowship, Foster School of Business, University of Washington, 2010–2016
- Evert McCabe Endowed Fellowship, Foster School of Business, University of Washington, 2015
- AMA Sheth Doctoral Consortium Fellow, 2014
- Dean’s Achievement Award, Foster School of Business, University of Washington, 2013
Angle, Justin W., Sokiente W. Dagogo-Jack, Mark R. Forehand, and Andrew W. Perkins (2016), “Activating Stereotypes with Brand Imagery: The Role of Viewer Political Identity,” Journal of Consumer Psychology, forthcoming.
Schlosser, Ann E., Ruchi R. Rikhi, and Sokiente W. Dagogo-Jack (2016), “The Ups and Downs of Visual Orientation: The Effects of Diagonals on Judgment,” Journal of Consumer Psychology, forthcoming.