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Carroll School of Management

Alexander Bleier

assistant professor - marketing department

Alexander Bleier

Fulton Hall 448
617.552.1870
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Curriculum Vitae

See Also:

Marketing Department

 

 

EDUCATION

Ph.D., University of Cologne, Germany
Dipl.-Kfm., Goethe University Frankfurt, Germany


EXPERTISE/RESEARCH INTERESTS

Professor Alexander Bleier’s primary research interests lie in the intersection of digital marketing, customer relationship management and consumer decision making. He is particularly interested in the success drivers of targeting and personalization within the online environment. His objective is to derive meaningful results that both advance the academic  literature as well as provide firms with important insights to improve their business strategies.

He currently teaches Marketing Information Analytics at the undergraduate and graduate level.


SELECTED PUBLICATIONS

  • Bleier, Alexander and Maik Eisenbeiss, “Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where,” Marketing Science, 34 (5), 669–688.
  • Bleier, Alexander and Maik Eisenbeiss (2015), “The Importance of Trust for Personalized Online Advertising,” Journal of Retailing, 91 (3), 390–409.
     

PROFESSIONAL ACTIVITIES

Prior to receiving his Ph.D., Professor Bleier gained business experience at two international top management consulting firms as well as a world-leading provider of retail banking IT solutions in Germany. He also worked for the German-Argentine Chamber of Industry and Commerce in Buenos Aires, Argentina.