three new faculty members go to work
associate professor, marketing
Zhao comes to Boston College from the University of Toronto’s Rotman School of Management, where she was a member of the research center, Behavioural Economics in Action at Rotman, known by its acronym, BEAR. Her research has centered on how consumers make decisions about such matters as finances and products in general. Zhao’s students are often the first to hear about her investigations.
“Students are excited about learning the latest findings and they also develop more appreciation of academic research,” says the professor, who earned her Ph.D. at Kenan-Flagler Business School, University of North Carolina at Chapel Hill, and her master’s and bachelor’s at Beijing Foreign Studies University. Published in top journals such as the Journal of Marketing Research and Psychological Science, Zhao’s findings have been covered by major media including the Wall Street Journal and Financial Times.
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