On a recent Saturday afternoon, three young men barreled down the Mass Pike in a white Jeep toward Amherst to photograph Juice, the popular Boston College–grown band performing at the local Oktoberfest.
The trio, all entrepreneurs who recently graduated from Boston College, know that the social media buzz they create will be critical to the success of their company. Darkroom is an online platform where amateur and professional photographers can display and sell their limited-edition photos—without spending big money out of pocket to print copies in bulk. On this particular day, Darkroom’s founders—Theo Chapman, Carroll School ’17 and Anders Bill, Morrissey College ’17, along with Bradley Tramer—planned to pull double duty as photographers, snapping concert photos that they hoped fans of Juice’s rock-pop-jam-hip-hop music would purchase on Darkroom.Tech.
Whether it’s a popular band or a YouTube celebrity that appears on Darkroom, “if someone has 10,000 or 100,000 followers,” Bill explained, “they drive their traffic to us.”
Flashes of entrepreneurial inspiration like that are precisely what SSC Venture Partners was looking for when it selected Darkroom and two other companies with Boston College roots for its summer 2017 mentorship, or “accelerator,” program. SSC Venture is a brand-new VC firm, composed largely of Boston College alumni, that is seeding startups born on the Heights.