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Creating Descriptive In-line Links

correct link text

Use Active Text in Your Links

  • Give links unique names and make them descriptive. Avoid "Click Here" or "More".
  • Link text should describe the action to be performed or the destination of the link.
  • Screen reading software provides a popular feature to browse the links of a page out of context. As such, there should never be two links on a page that use the same text.
  • Descriptive links are also beneficial to search engines so they can create context and relationships between link text and link destinations.