Creating Descriptive In-line Links
- Give links unique names and make them descriptive. Avoid "Click Here" or "More".
- Link text should describe the action to be performed or the destination of the link.
- Screen reading software provides a popular feature to browse the links of a page out of context. As such, there should never be two links on a page that use the same text.
- Descriptive links are also beneficial to search engines so they can create context and relationships between link text and link destinations.