What drives firm response to stakeholders? The size of the organizing stakeholder group, legitimacy, and how their corporate peers respond

Secondary stakeholder groups can impact firm behavior through their requests for action. Firms have historically been more responsive to stakeholder groups with greater financial assets and for requests based on issues that the public appears to deem legitimate. In addition, when multiple companies are targeted by a stakeholder group, firms are more likely to respond positively to a stakeholder request.