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  3. Global corporate citizenship: Customize to balance expectations at home and abroad

Global corporate citizenship: Customize to balance expectations at home and abroad

  • Wed Aug 28 04:00:00 UTC 2013
  • News and Publications, Research Brief
  • Corporate Citizenship
Global companies operating in diverse markets can use corporate citizenship programs to create goodwill that can help overcome barriers they may confront as foreign organizations. This is best achieved when firms balance core competencies and expectations from their home base of operations with the expectations of specific global sites.
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