Faculty Directory

Michelle Yingze Song

Assistant Professor




Professor Michelle Song's research uses theory-driven models, big data analytics, and experimentation to better understand consumer behavior and improve firms’ marketing strategies.  The topics she has studied include personalized recommendations in the online grocery industry, information disclosure in online search advertising auctions, and competitions in the ride-sharing industry.

Professor Song holds a Ph.D. in marketing from Stanford Graduate School of Business and a B.A. in mathematics and economics from University of Virginia.

Selected Publications