Professor Mary Tripsas is a leading management scholar whose research and teaching focus on innovation, entrepreneurship, and strategy. Her work on the transformation of industries by new technology has illustrated the importance of organizational identity and managerial mental models in shaping strategic responses to technological shifts. She has explored the emergence of digital imaging, the evolution of the typesetter industry, and is currently engaged in studies of eBooks, air taxis, and innovation in music.
Prior to joining the Carroll School, Professor Tripsas was on the faculties of the Harvard Business School and the Wharton School. Before entering academia, she was a strategy consultant in the Cambridge and Milan offices of the Monitor Group and worked for IBM in the early 1980’s as both a software developer and member of the sales force. She also served on the board of directors of Lexar Media (NASDAQ: LEXR) from 2003 to 2006, when the company was acquired by Micron.
Selected teaching cases