Associate Professor of the Practice
Matthew O’Hern is an Associate Professor of the Practice at Boston College’s Carroll School of Management. Prior to beginning his academic career, Dr. O’Hern gained professional experience working as an Area Director for Kaplan Educational Centers and as an International Project Manager working for Sandoz GmbH in Kundl, Austria. Prior to coming to Boston College, he held positions as an Assistant Professor of Marketing at the University of Oregon and at the University of New Hampshire, where he taught at the graduate and undergraduate levels. Dr. O’Hern has strong teaching interests in the areas of Marketing Fundamentals, Integrated Marketing Communications, and Digital Marketing. His primary research focus lies in the area of customer co-creation and his published papers explore the ways that users can generate value by actively participating in the new product development and service provision process.
Jiang, Lan, Matthew S. O’Hern and Sara Bahnson (2020), “Who's Got My Back? Comparing Consumers’ Reactions to Peer-Provided and Firm-Provided Customer Support”, Psychology & Marketing, 37 (1) 99-113.
Bstieler, Ludwig, Thomas Gruen, Billur Akdeniz, Danielle Brick, Shuili Du, Lin Guo, Moein Khanlari, James McIllroy, Matt O’Hern and Goksel Yalcinkaya (2018), “Emerging Research Themes in Innovation and New Product Development: Insights from the 2017 PDMA-UNH Doctoral Consortium”, Journal of Product Innovation Management, 35 (3), 300-307. (Citations on Google Scholar: 10).
Rindfleisch, Aric, Matthew S. O’Hern and Vishal Sachdev (2017), “The Digital Revolution, 3D Printing, and Innovation as Data”, Journal of Product Innovation Management, 34 (5), 681-690. (Citations on Google Scholar: 57).
Rindfleisch, Aric and Matthew S. O’Hern (2015), “Brand Remixing: 3D Printing the Nokia Case”, Review of Marketing Research, Volume 12, Deborah MacInnis, C. Whan Park, ed. Armonk, NY: M.E. Sharpe, 53-81. (Citations on Google Scholar: 8)
O’Hern, Matthew S. and Lynn Kahle (2013), “The Empowered Customer: User-Generated Content and the Future of Marketing”, Global Economics and Management Review, 18 (September), 22-30. (Citations on Google Scholar: 44)
O’Hern, Matthew S. and Aric Rindfleisch (2010), “Customer Co-Creation: A Typology and Research Agenda”, Review of Marketing Research, Volume 6, Naresh K. Malholtra, ed. Armonk, NY: M.E. Sharpe, 84-106. (Citations on Google Scholar: 529)