Faculty Directory

Larisa Kovalenko

Assistant Professor

Photo of Larisa Kovalenko

Larisa Kovalenko

Contact

Fulton Hall 454B

Telephone: 617-552-1870

Email: larisa.kovalenko@bc.edu

Education

  • B.A., Pyatigorsk State University, Novorossiysk, Russia
  • M.B.A., Sabanci University, Istanbul, Turkey
  • M.S., Marketing, Texas A&M University
  • Ph.D., Texas A&M University

Research Interests

Marketing strategy; brand protection; and brand valuation, product innovation.

Expertise

  • Marketing Science
  • Innovation

Department

Marketing

Profile

Larisa Kovalenko’s main research interests lie in the area of brand management, brand valuation, IP protection of brands, and product innovation. She studies managerial responses to negative events affecting the brand and quantifies the financial implications of firms’ branding decisions and marketing actions. Dr. Kovalenko's research has appeared in the Journal of Marketing and the Journal of the Academy of Marketing Science.

PUBLICATIONS

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