Message from the Chairperson

Welcome to Marketing at Boston College in the Carroll School of Management. Marketing is vital to the success of entrepreneurs and new business startups, and to well-established brands, products and services. Marketing is vital in the dynamic world of e-commerce and the digital economy. And marketing is vital to you, to how you personally market yourself to the business world in online platforms like LinkedIn, recruiting platforms, or through business interviews and relationships.

Ranked 26th by U.S. News & World Report in its Best Undergraduate Business Programs Rankings (Business Specialty - Marketing) the Marketing Department has an established reputation as a leading research and teaching faculty. Today’s best marketers are “customer-centric” marketers—thinking first about customer experience and customer needs—through great product and service innovation, compelling marketing communication, and fulfilling customer engagement.

Setting the pace for marketing in today’s dynamic economy are the fields of digital marketing and marketing analytics, that enable you to connect with customers in powerful ways. In BC’s Marketing curriculum you will learn digital analytic skills using social media, digital sharing, interactive messaging, and dynamic marketing with great courses like Digital Marketing, Design Thinking and Strategy, Strategic Brand Management, Pricing and Demand Analytics, and others.

Your professors include leading scholars in the various fields of marketing strategy, consumer behavioral science, and digital marketing analytics. In keeping with Boston College's Jesuit traditions, the Marketing Department provides a unique academic setting where values, service, and the pursuit of professional excellence are always central to our mission. In addition, our dedicated faculty provide one-on-one consultation with students on everything from coursework to career planning.

Welcome to Marketing at Boston College.

Dr. Gerald E Smith
Chair, Marketing Department
Carroll School of Management