Consumer Insights Panel Lab
The Consumer Insights Panel is designed to bring faculty and students together in a collaborative effort to advance behavioral and marketing research. The panel allows students the opportunity to participate in the most current studies in the field—that are regularly published in various prestigious academic journals—while obtaining valuable knowledge about the most innovative marketing theories today. The studies take place in BC’s state-of-the-art Consumer Insights Panel Lab designed for behavioral and marketing research, and they involve decisions focused on both individual and group consumer activities. Most studies that take place during the semester are open to students enrolled in the Marketing Principles and Customer Research courses, while some studies are also open to all interested students and staff. Prospective participants need to create an account on the online Sona system (bccsom.sona-systems.com) in a few quick and easy steps. The Consumer Insights Panel is a great opportunity for students to have a positive experience while contributing to and learning about cutting-edge research, and it is an instrumental research endeavor for the BC faculty.
Dr. Aksu’s research interests fall broadly in consumer behavior and branding. Her research examines the joint influence of brand-level factors, including brand concepts (e.g., heritage, warmth) and features (e.g., pronunciation difficulty of brand names), as well as a variety of brand actions (e.g., social media engagement, advertising, corporate social responsibility) on consumer behavior and decision making. Furthermore, Dr. Aksu’s research involves exploring cultural diversity in consumer responses to various brand actions by examining consumers with diverse self-perceptions, approaches to dialecticism, and values.
Selected Appointments and Awards
- Dean’s Summer Research Award, Rutgers Business School, 2017-2020
- AMA-Sheth Foundation Doctoral Consortium Fellow, 2020
- Dean’s Scholarship Award, Rutgers Graduate School, Fall 2019
- Merit Graduate Scholars Award, Rutgers Graduate School, Fall 2018
- Graduate Assistant Scholarship, Lubin School of Business, 2014-2016