Boston College Athletics Signs Multimedia Rights Deal with Learfield IMG College

Boston College Athletics Signs Multimedia Rights Deal with Learfield IMG College

CHESTNUT HILL, Mass. — Boston College Athletics has signed a 12-year agreement with Learfield IMG College to become the Eagles' exclusive multimedia rights holder.
 
Learfield IMG College will manage BC's corporate partnership program with an experienced on-campus staff dedicated to enhancing athletics sponsorships, traditional and digital media.  As part of the new agreement, Learfield IMG College will make investments to improve gameday hospitality opportunities while upgrading digital signage infrastructure throughout BC's athletics venues.
 
"This is yet another example of the exciting momentum and belief in our athletics program. I appreciate Learfield IMG College making a significant investment in our partnership and vision for the future," said Martin Jarmond, William V. Campbell Director of Athletics.
 
Learfield IMG College provides its collegiate partners with access to licensing and multimedia sponsorship management, including publishing, audio, digital and social media; fan engagement, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems.
 
"We are thrilled to work with the Learfield IMG College team for the foreseeable future," said JM Caparro, Senior Associate AD for External Relations.  "With their expertise, this relationship will allow us the opportunity to maximize our brand exposure regionally and nationally, drive revenue, improve fan engagement, and provide the resources that will benefit our athletic department and, most importantly, our student-athletes."
 
"We're honored to represent Boston College and work closely with Martin and his team," said Learfield IMG College President and CEO Greg Brown. "There is strong passion for the BC brand, and we're passionate about bringing new ideas and innovation in content, technology and sponsor connections to engage fans 365 days a year."
 
Headquartered in Plano, Texas, Learfield IMG College is a longtime advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors' Cup, supporting athletic departments across all divisions.
 
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