Marketing is about more than being creative. Successful marketing professionals are expected to possess strong written and oral communication skills, a solid foundation in research, and the capacity to use marketing research and data to make datadriven decisions. This flexible program includes three foundational course requirements and a wide range of electives.
Complete all of the following courses:
|Marketing: An Overview of Principles and Practices|
|ADCO 2235||Principles of Advertising|
|ADBM 5020||Pricing and Distribution|
Complete one of the following courses:
|ADAC 1081||Financial Accounting|
|ADAC 3082||Managerial Accounting|
|MFIN 1020||Basic Finance|
|ADBM 1052||Introduction to Organizational Behavior|
|ADEC 1131||Principles of Microeconomics|
Complete two of the following courses:
|ADCO 1208||Entertainment Media|
|ADCO 3300||Advanced Advertising|
|COMM 2278||Social Media|
|ADMK 1168||International Marketing|
Applications are accepted on a rolling basis.
Please mail application materials to:
Boston College WCAS Processing Center
P.O. Box 67445
Chestnut Hill, MA 02467
In 500-750 words, describe your academic and professional goals, any experience relevant to this program, and your future plans, expectations, and aspirations.
Application fee: $45