School Leaders Share Marketing Best Practices

The Roche Center Gathers Catholic School Leaders to Share Marketing Best Practices, Help Schools Meet their Enrollment Goals

CHESTNUT HILL, December 11, 2015 -- The Roche Center for Catholic Education at Boston College brought together over 90 Catholic school administrators from around the country to discuss strategic marketing approaches for strengthening enrollment at Catholic schools.  Featured speaker Beth Alfonsi of the Healey Education Foundation shared the foundation’s unique “Family Approach” to marketing – a set of best practices tailored to help Catholic schools meet their enrollment goals.

“The Family Approach is about life skills, not sales,” said Alfonsi.  “It’s about connecting interested families with what they need to know about a school.  Too often, schools present their features and benefits without first striving to understand what a family wants and needs for their children, but this conversation really needs to come first,” added Alfonsi.

From learning how to place a school’s mission at the heart of all its marketing and communications efforts, to using enrollment data strategically in driving student registrations, and even to conducting visual audits on school grounds to gauge what prospective families see, school leaders engaged in a comprehensive, day-long workshop on how to improve marketing and enrollment practices.

“Now we understand how a school should have a clear and integrated brand across its logo, tagline, and messaging,” said one participant.  “We’re looking forward to working with our stakeholders to make that happen.”

The workshop was part of the Roche Center’s Emmaus Series, which offers Catholic school leaders professional development focused on the areas of spiritual formation, curriculum and instructional design, and business management.

“The marketplace for schools today has become extremely competitive,” said Kristin Melley, Director of Professional Development for the Roche Center.  “But Catholic schools offer a valuable product by pairing an excellent academic education with formation of the whole person to develop leaders with a heart for the common good.  We believe in supporting our Catholic schools to make sure this important work continues and grows.”

About the Roche Center for Catholic Education:  The Barbara and Patrick Roche Center for Catholic Education (@RocheCenter) strengthens Catholic education through the generation and promotion of research and research–based educational innovations to lead the transformation of Catholic education. The Center brings together scholars, practitioners, innovators, designers, and developers to address the practical needs facing Catholic education through disciplined inquiry.  All work of the Roche Center is accomplished in collaboration with the Lynch School of Education, other centers and departments at Boston College, and other Catholic Institutions of Higher Education.