Professor Dagogo-Jack’s research primarily examines how temporal comparisons and perceptions of change over time influence various consumer-relevant outcomes, from the pursuit of self-improvement to product upgrade decisions. In related work, he explores the relationship between societal change and social norms, and consumer welfare. He also investigates the nonconscious effects of brand identity elements such as logos on consumers’ judgments and decisions. His research has appeared in the Journal of Consumer Psychology, and his findings have been covered by media outlets such as ESPN Radio and Yahoo Sports Radio.
Dagogo-Jack, Sokiente W. and Mark R. Forehand (2018), "Egocentric Improvement Evaluations: Change in the Self as an Anchor for Brand Improvement Judgments," Journal of Marketing Research, forthcoming.
Angle, Justin W., Sokiente W. Dagogo-Jack, Mark R. Forehand, and Andrew W. Perkins (2016), “Activating Stereotypes with Brand Imagery: The Role of Viewer Political Identity,” Journal of Consumer Psychology, forthcoming.
Schlosser, Ann E., Ruchi R. Rikhi, and Sokiente W. Dagogo-Jack (2016), “The Ups and Downs of Visual Orientation: The Effects of Diagonals on Judgment,” Journal of Consumer Psychology, forthcoming.