Faculty Directory

Sokiente (Tari) Dagogo-Jack

Assistant Professor




Professor Dagogo-Jack’s research primarily examines how temporal comparisons and perceptions of change over time influence various consumer-relevant outcomes, from the pursuit of self-improvement to product upgrade decisions. In related work, he explores the relationship between societal change and social norms, and consumer welfare. He also investigates the nonconscious effects of brand identity elements such as logos on consumers’ judgments and decisions. His research has appeared in the Journal of Consumer Psychology, and his findings have been covered by media outlets such as ESPN Radio and Yahoo Sports Radio.