Faculty Directory
Sokiente (Tari) Dagogo-Jack
Assistant Professor
Sokiente (Tari) Dagogo-Jack
Contact
Fulton Hall 452A
Telephone: 617-552-0420
Email: sokiente.dagogo-jack@bc.edu
ORCID 0000-0002-6208-1833
Education
- A.B., Economics, Harvard University
- M.S., Business Administration, University of Washington
- Ph.D., Marketing, University of Washington
Research Interests
consumer-relevant outcomes; consumer decisions; and brand identity.
Expertise
- Consumer Behavior
- Decision Making Decision Sciences
Department
SELECTED APPOINTMENTS AND AWARDS
- Wayne and Anne Gittinger Ph.D. Fellowship, Foster School of Business, University of Washington, 2010–2016
- Evert McCabe Endowed Fellowship, Foster School of Business, University of Washington, 2015
- AMA Sheth Doctoral Consortium Fellow, 2014
- Dean’s Achievement Award, Foster School of Business, University of Washington, 2013
PUBLICATIONS
Dagogo-Jack, Sokiente W. and Mark R. Forehand (2018), "Egocentric Improvement Evaluations: Change in the Self as an Anchor for Brand Improvement Judgments," Journal of Marketing Research, forthcoming.
Angle, Justin W., Sokiente W. Dagogo-Jack, Mark R. Forehand, and Andrew W. Perkins (2016), “Activating Stereotypes with Brand Imagery: The Role of Viewer Political Identity,” Journal of Consumer Psychology, forthcoming.
Schlosser, Ann E., Ruchi R. Rikhi, and Sokiente W. Dagogo-Jack (2016), “The Ups and Downs of Visual Orientation: The Effects of Diagonals on Judgment,” Journal of Consumer Psychology, forthcoming.