Faculty Directory

Nailya Ordabayeva

Associate Professor

Hillenbrand Family Faculty Fellow




Nailya Ordabayeva examines how social and sensory factors influence consumers' purchase decisions and how they impact wellbeing. Her expertise focuses on the effects of inequality, status, and sensory perception on consumer decisions. Dr. Ordabayeva’s research has appeared in the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, the Journal of Consumer Psychology, the Journal of Public Policy and Marketing,and the Journal of Marketing Management. Her findings have received coverage in popular media outlets such as The New York Times, The Wall Street Journal, The Economist, Forbes Magazine, and BBC.