Dr. Ordabayeva examines how social and sensory factors influence consumers' purchase decisions and how they impact wellbeing. Her expertise focuses on the effects of inequality, status, and sensory perception on consumer decisions. Dr. Ordabayeva’s research has appeared in the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, the Journal of Consumer Psychology, the Journal of Public Policy and Marketing,and the Journal of Marketing Management. Her findings have received coverage in popular media outlets such as The New York Times, The Wall Street Journal, The Economist, Forbes Magazine, and BBC.
Prior to joining Boston College, Nailya was a faculty member at the Rotterdam School of Management, Erasmus University, in the Netherlands, where she received a highly competitive €250,000 VENI grant from the Netherlands Organization for Scientific Research (NWO) and taught in the International Full-Time MBA and the Master of Science programs.