Faculty Directory

Nailya Ordabayeva

Assistant Professor




Dr. Ordabayeva’s research focuses on visual perception as well as status and conspicuous consumption. She studies how consumers visually perceive and respond to product packages and food portions with a specific focus on the causes and remedies of various biases in consumers’ size perceptions. She also examines how consumers' status motivations influence their behavior including saving and spending on conspicuous goods. Dr. Ordabayeva’s research has appeared in the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, the Journal of Consumer Psychology, the Journal of Public Policy and Marketing,and the Journal of Marketing Management. Her findings have received coverage in popular media outlets such as The New York Times, The Wall Street Journal, The Economist, Forbes Magazine, and USA Today