Faculty Directory

Michelle Yingze Song

Assistant Professor

Photo of Michelle Yingze Song

Michelle Yingze Song

Contact

Fulton Hall 443

Email: michelle.yingze.song@bc.edu

Education

  • B.A., University of Virginia
  • Ph.D., Stanford University

Research Interests

Quantitative marketing; empirical industrial organization; recommendations; consumer decision-making; auctions; online advertising; retailing; and digital marketing.

Expertise

  • Ecommerce and Digital Business
  • Innovation
  • Marketing Science
  • Big Data Analytics

Google Scholar

Citations »

Personal Website Curriculum Vitae

Department

Marketing

Profile

Professor Michelle Song's research uses theory-driven models, big data analytics, and experimentation to better understand consumer behavior and improve firms’ marketing strategies.  The topics she has studied include personalized recommendations in the online grocery industry, information disclosure in online search advertising auctions, and competitions in the ride-sharing industry.

Professor Song holds a Ph.D. in marketing from Stanford Graduate School of Business and a B.A. in mathematics and economics from University of Virginia.

Selected Publications

  • Holt, Charles A.; Porzio, Megan; and Song, Michelle Yingze. "Price bubbles, gender, and expectations in experimental asset markets." European Economic Review, Volume 100, 2017
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